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Product Launch
LOCATION
NYC, NY
Role
Venue Scouting/Selection, Interior Design, Custom Design/Fabrication, Hospitality Design, Lighting Art Direction
Project type
Immersive Product Launch
From Unexpected Venue to Technology Showcase.
THEMADIK transformed the Museum of Natural History into a seamless fusion of science and technology where we crafted custom displays that appeared as natural extensions of existing exhibitions while showcasing the advancements of the processor’s capabilities and technology.
The design blurred the boundaries of museum artifact and technological innovation, creating an environment where Snapdragon’s identity harmonized with the venue’s distinctive atmosphere. Thoughtfully integrated installations enabled hands-on interaction with the tech while preserving the museum’s integrity.
What emerged was not merely a product showcase but an immersive experience where cutting-edge technology found its natural context within humanity’s quest for discovery
