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Armory
LOCATION
Minneapolis, MN
Role
Interior Design, Art Direction of Production, Program Design, Hospitality Design
Project type
Redevelopment and Interior Design
From Parking Garage to Adaptive Entertainment Facility.
THEMADIK forged a partnership with Swervo Development Corp, re-imagining a historic Armory building from parking garage to cultural nexus. We transformed the space into a 10,000 person multi-level entertainment facility while simultaneously crafting elite Super Bowl hosting programs featuring A-list entertainment.
The project—spanning architectural design, interior design, art direction, and production—breathed new life into the space and was completed in 11 Months. The revitalized venue debuted with a Super Bowl weekend concert series that proved so magnetic it attracted Live Nation as a promotional partner.
